Recycle More Media Campaign
‘Be a better recycler’ Podcast
Although most King County residents in single family residences say they participate in their curbside recycling program, much of what they throw away could be recycled. King County has created a podcast and campaign to encourage King County residents to increase their recycling at home and also start putting food scraps and food-soiled paper in their curbside yard debris carts, to meet the county's goal of zero waste of resources by 2030. Subscribe to the video podcast through iTunes or watch the video online (YouTube).
Television
2011 TV ads
In 2007, three television ads for "Recycle More. It's Easy to Do" each won a 2007 Telly Award. Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions. These thirty-second ads ran on A&E, Discovery, Food Network, HGTV, Animal Planet, TLC, and the History Channel.
Program partners
Learn about Home Depot's partnership with King County's “Recycle More. It’s Easy To Do." program (YouTube). Also see the King County Recycling Education Campaign Commercial Sector Outreach Evaluation Report (PDF, 152 K) detailing the results of a pilot program to increase business recycling in King County.
Radio
2012 radio ad:
As heard on KMPS, KZOK, KJAQ and KBKS.
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