Entrepreneurial Revenue

About this measure: Since 2002 Parks has been empowered to engage in 'good-government' initiatives and embrace non-traditional ways of doing business. This transformation from a centrally funded service provider to an entrepreneurial, performance-driven organization ensures that parks serve to enhance communities and our regional quality of life, even during tight fiscal times. This measure tracks the Division's success in reaching its goal as established in the 2003 Parks Business Plan of increasing entrepreneurial revenue 5% each year from an established baseline.

2007 Results: $2,688,106

2007 Target: $2,300,000

2008 Target: $2,415,000

Influencing factors: Parks team secured two major corporate sponsorships of more than $650K from Starbucks ($250K) and Cirque de Soleil (~ $400k)

Strategy going forward: Parks will continue to implement its revenue enhancement strategic plan which positions King County Parks as an advertising partner, program and event facilitator, and entrepreneur. Parks staff will pursue revenue-generating opportunities by continuing to meet with and coordinate revenue based proposals with corporate entities; continuing exploratory meetings with media partners for event and program promotion, sponsorship and revenue based initiatives. In addition, Parks staff will issue an annual Request for Ideas & Proposals to generate new profit centers and lines of business for the division.

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